You will feel like I’m everywhere in the organization
I’m always looking to understand the technology in detail, asking product managers, R&D and Devops, sitting with sales, business development and delivery – all to refine needs, target audiences, metrics and expectations.
I guard brands as if my life depends on it
I come from the world of brands, know how to build and maintain them. Accurate branding helps sharpen messages and visibility through all marketing channels, it is also very usufull in recruiting (employees, resources, customers and investors). Usually B2B business dont have a lot of resources for marketing activities, therefore needs to be accurate and seamless through all platfurms, to create an incremental effect on anyone who connects with the brand.
“The road is long with many of winding turns, But I’m strong“
Specializing in building a customer journey for a number of target audiences, and sub-audiences: a classic B2B program, a B2C program (because at the end of the day, even when addressing organizations, the desicion makers are people), employer branding, investor branding , affiliate marketing, channel marketing etc.
Content marketing is my favorite power tool
Blogs, web pages, social posts, podcasts, webinars, meetups, events, PR etc. I am present in all the exact locations of the brand – making sure that the content is relevant, up-to-date, interesting, matches the goals and strategies of the organization, and touches the customer’s needs according to his location in the marketing funnel (I have a whole lecture on this subject).
I create an accurate combination between outbound and inbound marketing, analyzing what to promote and where – LinkedIn, GDN, Facebook, PPC, affiliates, outbrain/Taboola, and even offline content promotion, PR, conference – while constantly optimizing and A/B testing.
In love with tech, automation and data
I Live and breathe the most innovative technologies, but know that they are tools and not a goal. I have fun with HubSpot, Marketo and Pardot just like the rest of the guys, but at the end of the day I will present an ROI report that shows exactly how my geekiness contribued to the business.
They are all potential customers
Present in all the relevant arenas for effective business Intelligence and networking, both in digital and in real life – I’m a part of the company leadership and decision-making team. My personal brand is linked with the company and helps its success. To that end, it is important for me to identify with the company, its organizational vision and goals.
Planning, executing and managing results-driven marketing operation and budget, in a fast pace, agile methodology.
Developed go-to-market strategy, building and executing end-to-end marketing programs, including branding, positioning, messaging, marketing asset creation, and community programs. Resulted in Dozens of new opportunities in the pipeline, and the closure of an 8-digit number deal.
Drive and execute a product launch – Digital Factory – across inbound marketing, digital marketing and event marketing programs. Resulted in brand awareness, exclusive partnership with a leading american vendor, and selling to a big global organization.
An ongoing strategic-creative consulting, accompaniment of vision and organizational change related processes, as well as the development of a range of communications tools directed to diverse internal and external target audiences.
Formulation of a new strategic vision, development of the corporate identity and brand language, as well as ongoing strategic-creative support.
Go-to-market strategy, for the implementation of a new product – Blockchain for enterprises, and presenting it at the biggest FinTech conference. Resulted in being the first company to implement end-to-end blockchain technology in an Enterprise Corporation.
Strategy, creative and execution of our presence at the Smart City Expo World Congress In Barcelona. It is the biggest conference in the field of smart cities, there we launched our new product -a SaaS Smart Urban Garbage Solutions Management Platform. Resulted in selling and implementing in dozens of municipalities and local governments.
Establishing Marketing Automation Processes from scratch, analyzing user behavior and acquisition across all platforms.
B.A. Communications: College of Management Academic Studies.
Graduated with honors, with an excellence scholarship from the ministry of education.
Marketing Automation Course: Strategy & Implementation – Udemy
Digital Marketing Masterclass: Social media, Content & Video Marketing, PR, SEO, SEM, FB, InstaG – Udemy
Salesforce B2B Marketing Campfire
Hubspot academy Courses
Graphic and interactive design – Mentor